“You can sell anything in a yellow box,” is an old advertising notion that General Mills has certainly certainly found to be true for Cheerios cereal since 1941. And remember when yellow Post-It Notes started popping up everywhere? Yellow is considered most visible for traffic signs.
Long before she picked up a paintbrush, Chris Rogers began working with color as a graphic designer of company brochures, magazine ads, and other promotional materials. Later, as an avid amateur photographer, she sought out color in nature from sunrise to moonrise. And still later, as an instructor in mystery writing, she encouraged students to use color and texture liberally to draw readers into their stories.
Color, Rogers believes, speaks its own language. We listen with our eyes and our hearts, and it has been speaking to us for a very long time. Join us at our April meeting to hear from Chris. In this presentation, she will take us from the primaries to the neutrals by revealing what psychologists and other authorities can tell us about the how and why of color impact.